Disappointed customer expectations can be the downfall of a company. Keeping customers at the heart of everything we do vital to business success, yet it’s a constant battle in the midst of critical challenges our businesses face. We can try to set up metrics and KPIs to measure customer satisfaction, but while these efforts offer...Read More
Let's be candid: no one outside of your company thinks the announcement of your new logo is breaking news. Your logo is vitally important: it's the face of your business and the foundation of your brand's look and feel. But merely announcing, "We have a new logo!" wastes this opportunity to gain ground in the...Read More
Let's be candid: no one outside of your company thinks the announcement of your new logo is breaking news. Your logo is vitally important: it's the face of your business and the foundation of your brand's look and feel. But merely announcing, "We have a new logo!" wastes this opportunity to gain ground in the...Read More
While referencing retail brands, we can apply valuable lessons to brand pricing in the business-to-business (B2B) marketplace. Use these examples to inspire you to consider your brand strategy when implementing a pricing model and price points.Read More
Build—Don’t Destroy—Your Brand: How can your brand respond on purpose in a crisis? This pandemic is touching everyone. In our businesses, we have an opportunity to lead with our unique purpose and gifts. The pressure is on. I’ve been in touch with clients and heard people who are feeling pressured to keep the sales funnel...Read More
[et_pb_section fb_built=”1″ _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] The pressure is on! It’s time to create something original. You need a brochure to leave with prospects, take to a tradeshow, or send as direct mail. What is your default go-to print piece? What’s the...Read More
Recently asked if I could give some tips to make print ads that get results. That's a great question. You want creative and smart ways to connect with the people you want to attract and build credibility for your unique brand.Read More
Recently asked if I could give some tips to make print ads that get results. That's a great question. You want creative and smart ways to connect with the people you want to attract and build credibility for your unique brand.Read More
