The Brand Blueprint is a custom infographic that codifies your brand to be more easily remembered and shared. Companies use this blueprint for business strategy, marketing, sales, employee onboarding, and training. Your people are how the world will see, hear, and experience your brand. Get them on the same page with the Brand Blueprint!Read More
Build—Don’t Destroy—Your Brand: How can your brand respond on purpose in a crisis? This pandemic is touching everyone. In our businesses, we have an opportunity to lead with our unique purpose and gifts. The pressure is on. I’ve been in touch with clients and heard people who are feeling pressured to keep the sales funnel...Read More
Founded in 2007 as Augie’s Janitorial Service, Matt and Sharon Bazell knew that the logo with which they started their business would eventually hinder the growth they envisioned. As they had expanded their service offerings, their growing commercial client base meant more potential commercial customers. Effectively reaching this target market meant that they needed a...Read More
A Nonprofit Startup In May of 2016, I was invited to a luncheon to hear three nonprofits make a presentation with the hope of winning a high-impact grant. For me, it was just another “calendar event” where I needed to show up. To my surprise, the event was emotionally moving, highly inspiring, and made a...Read More
A Nonprofit Startup In May of 2016, I was invited to a luncheon to hear three nonprofits make a presentation with the hope of winning a high-impact grant. For me, it was just another “calendar event” where I needed to show up. To my surprise, the event was emotionally moving, highly inspiring, and made a...Read More
When brands give: Living Values Working together on a goal that is a more-than-just-business strengthens many of the core values companies are working to build in their culture.Read More
When brands give: Living Values Working together on a goal that is a more-than-just-business strengthens many of the core values companies are working to build in their culture.Read More
We've made our Core Value Excavating Tool available on our website for your team. Now you can access this complimentary tool to help you think beyond commonly stated values in order to create value statements that authentically reflect your organization.Read More
