Founded in 1946, Kirk's Automotive needed to communicate its strength as a nationally recognized supplier to the fleet and transit customers. In 2021, their 75th year, they rebranded as KIRKS.Read More
[et_pb_section fb_built=”1″ _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.11.3″ _module_preset=”default” text_text_color=”#000000″ header_text_color=”gcid-302e4082-674a-494b-976a-0ed46c4e5037″ header_4_font=”|700|||||||” header_4_font_size=”21px” custom_margin=”||45px||false|false” global_colors_info=”{%22gcid-302e4082-674a-494b-976a-0ed46c4e5037%22:%91%22header_text_color%22%93}”] Creating and managing your brand image library is a critical part of maintaining your brand’s identity. Your Brand Identity Standard’s Guide directs the use of your logo and graphic style, but your brand image library...Read More
[et_pb_section fb_built=”1″ _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.10.5″ _module_preset=”default” text_text_color=”#000000″ header_text_color=”gcid-302e4082-674a-494b-976a-0ed46c4e5037″ header_4_font=”|700|||||||” hover_enabled=”0″ global_colors_info=”{%22gcid-302e4082-674a-494b-976a-0ed46c4e5037%22:%91%22header_text_color%22%93}” sticky_enabled=”0″] Is there someone in your company to oversee and manage brand assets? How intentional is your team when it comes to keeping your company’s brand assets organized and up-to-date? Do people struggle to...Read More
[et_pb_section fb_built=”1″ _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.10.5″ _module_preset=”default” text_text_color=”#000000″ header_text_color=”gcid-302e4082-674a-494b-976a-0ed46c4e5037″ header_4_font=”|700|||||||” global_colors_info=”{%22gcid-302e4082-674a-494b-976a-0ed46c4e5037%22:%91%22header_text_color%22%93}”] Does your Company’s social media profile make your followers feel connected to you? Or does it get lost in the sea of outdated trends and similarities? With the way that technology and social media evolve...Read More
[et_pb_section fb_built=”1″ _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://identitycreative.com/wp-content/uploads/2021/10/When-ITS-NOT-a-good-time-to-Rebrand-1024×577-1.jpg” title_text=”When-ITS-NOT-a-good-time-to-Rebrand-1024×577″ url=”https://koi-3qnit93tss.marketingautomation.services/net/m?md=i%2FqTPyQMv4%2FMpzOBcuWFghNK44eK4zdE” url_new_window=”on” align=”center” _builder_version=”4.10.5″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.12.1″ _module_preset=”default” text_text_color=”gcid-302e4082-674a-494b-976a-0ed46c4e5037″ header_text_color=”gcid-302e4082-674a-494b-976a-0ed46c4e5037″ header_4_font=”|700|||||||” global_colors_info=”{%22gcid-302e4082-674a-494b-976a-0ed46c4e5037%22:%91%22text_text_color%22,%22header_text_color%22%93}”] Click to watch as Bill walks through the 4 red flags that show you it is not a good time to rebrand! [/et_pb_text][et_pb_text _builder_version=”4.10.5″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] “When...Read More
[et_pb_section fb_built=”1″ _builder_version=”4.12.1″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.12.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] When is it a good time to rebrand your business? WATCH as Bill Kleist walks you through the top five indicators that it’s time to rebrand your business. “When is it a good time to...Read More
A business name is how people will remember and find you when they want to buy. It can be a memorable name that sticks, or your business name could be an obstacle they can’t get past to find you. Renaming your business with seven vital Do’s and Don’ts is a quick overview of important things...Read More
When Should You Rename a Business? “When is it time to rename a business?” is an excellent question. This needs to be considered with caution because, depending on the brand equity, this could become complicated and may not need to be done. Do not do this on a whim. Yet there are times when renaming...Read More
