If your employees aren't wearing the shirts you provided because the logo looks dated, you're chipping away at company pride, missing an opportunity to strengthen your company's culture and attract talent. This is a frighteningly costly miscalculation.Read More
SWOT City, A TechTown Detroit Program is hosting a Lunch & Learn on Branding with Linda Kleist of Identity Creative at the Grand River WorkPlace on Monday, October 12, 2015.Read More
by Linda M. Kleist So, your web site is not mobile friendly? Now, Google won’t be friendly to you either. I meet business owners every week who haven’t looked at their website since they approved it for launch some years ago. If that’s you, it’s time to dust off the old URL and survey your...Read More
"Who Moved My Cheese?" Listening recently to this allegory by Spencer Johnson M.D., reminded me of this small business and so many others I talk with... doing business today is different than it was 25 years ago."Read More
We'd like to introduce another Identity Client Success Story! Great Lakes Equipment Rentals is excited to announce that they have moved their headquarters to Detroit as of March 2014.Read More
Biscuit Bob's Gourmet Dog Treats, once turned down by small, independent stores, is now being sought out by national retailers: find out what made the difference!Read More
While effective management can improve the company’s working capital, ineffective management can diminish working capital. Poor management, including poor planning, can reduce working capital to such an extent that the company cannot meet its obligations, leading to the eventual demise of the company.Read More
