Every business owner needs to be concerned about the brand image their company portrays. We scratch the surface here with a discussion about the part a logo plays in a company's brand.Read More

Can science prove that your logo can build trust and increase sales? The psychology of a visual impression clearly relates to a company's logo. Learn about a study that proves people DO judge a book by its cover!Read More

Can science prove that your logo can build trust and increase sales? The psychology of a visual impression clearly relates to a company's logo. Learn about a study that proves people DO judge a book by its cover!Read More

Great Lakes Equipment Rentals (GLER) is an up and coming equipment rental company, operating out of SE Michigan. They specialize scissor lifts, booms, and other types of aerial lift equipment. Our challenge with this project was to create a memorable logo for a new company that effectively communicates what they can offer to their customers. Here...Read More

Great Lakes Equipment Rentals (GLER) is an up and coming equipment rental company, operating out of SE Michigan. They specialize scissor lifts, booms, and other types of aerial lift equipment. Our challenge with this project was to create a memorable logo for a new company that effectively communicates what they can offer to their customers. Here...Read More

[et_pb_section fb_built=”1″ _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://identitycreative.com/wp-content/uploads/2021/10/Make-Your-Message-Sharable.jpg” title_text=”Make Your Message Sharable” url_new_window=”on” align=”center” _builder_version=”4.11.3″ _module_preset=”default” custom_margin=”||45px||false|false” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.11.3″ _module_preset=”default” text_text_color=”#000000″ header_text_color=”gcid-302e4082-674a-494b-976a-0ed46c4e5037″ header_4_font=”|700|||||||” header_4_font_size=”21px” custom_margin=”||45px||false|false” global_colors_info=”{%22gcid-302e4082-674a-494b-976a-0ed46c4e5037%22:%91%22header_text_color%22%93}”]Make your brand message sharable with these must-knows for creating, using, and managing your brand messaging system. Brand messaging is like currency. It’s...Read More