SWOT City, A TechTown Detroit Program is hosting a Lunch & Learn on Branding with Linda Kleist of Identity Creative at the Grand River WorkPlace on Monday, October 12, 2015.Read More
Identity Creative was brought in to help build a brand identity for the city that would uniquely capture the strength of Sterling Heights and a succinct message for its 2030 Vision. City leadership is focused on the vision to make the City of Sterling Heights a place that offers an exceptional quality of life.Read More
Identity Creative was brought in to help build a brand identity for the city that would uniquely capture the strength of Sterling Heights and a succinct message for its 2030 Vision. City leadership is focused on the vision to make the City of Sterling Heights a place that offers an exceptional quality of life.Read More
"Who Moved My Cheese?" Listening recently to this allegory by Spencer Johnson M.D., reminded me of this small business and so many others I talk with... doing business today is different than it was 25 years ago."Read More
"Who Moved My Cheese?" Listening recently to this allegory by Spencer Johnson M.D., reminded me of this small business and so many others I talk with... doing business today is different than it was 25 years ago."Read More
What do you often see on a dental office sign? You got it! A giant tooth — with exposed roots. There are (at least) three things wrong with that… It’s not unique. It doesn’t make the practice memorable. It tells you that teeth come out here by the roots. We’re not in the 16th century...Read More
What do you often see on a dental office sign? You got it! A giant tooth — with exposed roots. There are (at least) three things wrong with that… It’s not unique. It doesn’t make the practice memorable. It tells you that teeth come out here by the roots. We’re not in the 16th century...Read More
Prepare & Build Momentum for Your (Re) Brand Launch You’ve done all the hard work of defining your brand. Your new brand identity is wrapping up with a logo you love and are eager to show the world. You could just start using your new logo without any fanfare, and no plan, but a good...Read More
