Identity gets a new name! The new name reflects the evolution of the business over the years.Read More

The re-branding of MRPR, CPA's and Advisors, defines their brand and creates a dynamic, relevant new logo.Read More

Biscuit Bob's Gourmet Dog Treats, once turned down by small, independent stores, is now being sought out by national retailers: find out what made the difference!Read More

Now you can have peace of mind and confidence knowing that your trademark and slogan are uniquely and legally yours.Read More

“The important thing is not how many years in your life but how much life in your years.” – Edward J. Stieglitz When we set out in 1993 to offer design services, we identified excellence as one of our core values. We give each client our best creative. We dig to discover what makes their brand unique....Read More

Too many business owners dismiss the potential of a website to convert prospects. Your website is a window into your business. It invites the world into your front door to learn more about who you are and helps them decide whether they should do business with you.Read More

There has been a flurry of online conversation regarding the updated Microsoft and Ebay logos.  Many people expressed disgust and disappointment about Microsoft’s inability to “get with the real world” and come up with something really creative. What many designers ‘feel,’ often exceeds the practicality of effective corporate identity design. With more and more frequency,...Read More

BENEFITS VS FEATURES AND BUYING MOTIVES: Learn the Difference FACT: In a recent survey, few business owners understood the difference between Features and Benefits in advertising. That’s not good because features don’t sell, benefits SELL! FEATURES are factual statements about a product or service being promoted. When you promote only the features, you’re making your...Read More

Smart marketing doesn’t waste time. How much time does it take you to get your message out? Two to three minutes? Can you do it in fifteen to thirty seconds? Can you get your message to your prospect in a sound-bite? “You’d better,” says Donna Barbera, marketing/media  consultant and long-time former Detroit news reporter. Recently I...Read More

A professionally designed corporate identity which is distinctive, relevant, effective, and consistent will ultimately lead to customer awareness, confidence and increased sales.Read More