Category

Branding
Recently asked if I could give some tips to make print ads that get results. That's a great question. You want creative and smart ways to connect with the people you want to attract and build credibility for your unique brand.
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There are clear and basic benefits of hashtags for businesses. From Forbes magazine, “tweets with hashtags get two times more clicks, retweets, favorites, and replies than tweets without hashtags.” In addition to having a very practical purpose in interacting with potential clients, hashtags are relevant. They add interest to your post and shows that your...
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How does your social media rate on your marketing-to-do list? If you're selling to businesses, here are 10 compelling reasons why you will want to keep your social media channels flowing with relevant content.
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Forget the elevator pitch. A clear, authentic story is attractive. Say it in 16 seconds!
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As a growing and innovative investment firm, Executive Wealth Management’s (EWM) old logo was originally created when the company was founded, then went through several iterations over the years in an effort to look updated. The leadership team of Executive Wealth Management wanted to update their brand identity to reflect their growth and vision that embraces...
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When brands give: Living Values Working together on a goal that is a more-than-just-business strengthens many of the core values companies are working to build in their culture.
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You've seen business cards with email addresses like "mybusiness@gmail.com." Why? When it's SO EASY to create and purchase a custom domain name for your business. Build credibility for your brand with a professional email address.
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  We recently ran across this Ford Truck Promo…YIKES! Ford Truck is using the “Ugly Logo” as a promo for their latest line of trucks, AND they’re asking owners of Ford trucks to submit their ugly logo for a complimentary logo re-design opportunity. This is a good promotional idea–an out-of-the-box way to get attention because people love...
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Identity Creative updated the brand identity for the best-tasting pizza in Metro Detroit! Benito’s Pizza is listed right next to the big names in Detroit pizza.
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We've made our Core Value Excavating Tool available on our website for your team. Now you can access this complimentary tool to help you think beyond commonly stated values in order to create value statements that authentically reflect your organization.
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