Branding with the Versatility of Vinyl Vinyl graphics are a powerful way to increase your brand’s impact and visibility. Stunning designs integrate seamlessly with your brand strategy, environment, current marketing campaigns, events, and promotions. Applications in vinyl are surprisingly affordable and allow custom designs to fit your space. Using cut vinyl and vinyl wraps to build your brand...Read More
We've collected a comprehensive list of questions that impact the relationship and value of branding with a creative agency. Use The RightFIT checklist as a guide. 1. Highlight your priorities in an agency 2. Craft your RFP 3. Outline relevant interview questions A great brand identity will open doors of opportunity. You don't want to...Read More
Just in time for Christmas 2021 in New Jersey, Toys R Us is seeking to make a comeback. How would you resuscitate the Toys R Us brand? When I hear news of a major retailer rebranding, my branding wheels start spinning. Will it be a rebranding with substance, or are they simply shining...Read More
Founded in 1946, Kirk's Automotive needed to communicate its strength as a nationally recognized supplier to the fleet and transit customers. In 2021, their 75th year, they rebranded as KIRKS.Read More
Brand messaging is like currency. It’s worth something. So, how are you creating your message, and how will you “spend it?” Just as with creating and managing financial assets, there are rewards and minefields to creating and managing your brand message. It’s essential to get it right because your brand messaging is vital to building...Read More
In this video, Linda Kleist discusses the seven strategies for online lead generation and marketing to help you open the door to content that will set your brand apart from the pack.Read More
Is there someone in your company to oversee and manage brand assets? How intentional is your team when it comes to keeping your company’s brand assets organized and up-to-date? Do people struggle to find the latest version of anything? Has your company has been haphazardly maintaining the brand guidelines for your logo and company color?...Read More
Does your Company’s social media profile make your followers feel connected to you? Or does it get lost in the sea of outdated trends and similarities? With the way that technology and social media evolve so rapidly, it is important to keep up with it by regularly updating your profile. This doesn’t mean changing up...Read More
Watch >> Bill walks through the 4 red flags when it’s not a good time to rebrand! “When is it a good time to rebrand and update your logo?” This is an important question, answered in this video, The 5 Indicators that it IS a Good time to Rebrand. An equally important question is, “When is it...Read More
A business name is how people will remember and find you when they want to buy. It can be a memorable name that sticks, or your business name could be an obstacle they can’t get past to find you. Renaming your business with seven vital Do’s and Don’ts is a quick overview of important things...Read More
