Bill Kleist discusses the five major mistakes in logo design and pitfalls designers make in brand identity design. If you’re considering a rebranding I want to help you avoid ending up with a logo that suffers one of these five major branding pitfalls that designers make when creating a company logo.Read More
Build—Don’t Destroy—Your Brand: How can your brand respond on purpose in a crisis? This pandemic is touching everyone. In our businesses, we have an opportunity to lead with our unique purpose and gifts. The pressure is on. I’ve been in touch with clients and heard people who are feeling pressured to keep the sales funnel...Read More
Like making the perfect bake, rebranding requires the right ingredients, skill, and passion. When rebranding with a new logo for a brand makeover, meaning makes it work. Which Facebook page looks like a national brand? The Bakease “Before” Rebranding with a new LogoWhen you’re rebranding with a new logo for a brand makeover, know what works...Read More
Founded in 2007 as Augie’s Janitorial Service, Matt and Sharon Bazell knew that the logo with which they started their business would eventually hinder the growth they envisioned. As they had expanded their service offerings, their growing commercial client base meant more potential commercial customers. Effectively reaching this target market meant that they needed a...Read More
[et_pb_section fb_built=”1″ _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”3.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] The pressure is on! It’s time to create something original. You need a brochure to leave with prospects, take to a tradeshow, or send as direct mail. What is your default go-to print piece? What’s the...Read More
The slogan "Taste the Michigan Tradition" focuses on its Michigan origin and the flavor which the traditional production methods help create. The same production methods which were first used in 1949 are used today, and it's still evident in the distinctive MapleWorxz Pure Maple Syrup taste.Read More
The Problem: The previous Troy Family Daze logo was too detailed. It did not read well on event signage, promotions, and T-shirts. The Winning Solution: The TCF wanted to celebrate the 50th anniversary of the festival with a fresh and meaningful Troy Family Daze brand identity.Read More
A Nonprofit Startup In May of 2016, I was invited to a luncheon to hear three nonprofits make a presentation with the hope of winning a high-impact grant. For me, it was just another “calendar event” where I needed to show up. To my surprise, the event was emotionally moving, highly inspiring, and made a...Read More
