Category

Branding
We've collected a comprehensive list of questions that impact the relationship and value of branding with a creative agency. Use The RightFIT checklist as a guide. 1. Highlight your priorities in an agency 2. Craft your RFP  3. Outline relevant interview questions A great brand identity will open doors of opportunity. You don't want to...
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[et_pb_section fb_built=”1″ _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://identitycreative.com/wp-content/uploads/2021/12/toys-r-us-blog-cover-1.jpg” title_text=”toys r us blog cover (1)” admin_label=”Title Image” _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.12.1″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Headline text” _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”] Just in time for Christmas 2021 in New Jersey, Toys R Us is seeking to make a comeback....
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Founded in 1946, Kirk's Automotive needed to communicate its strength as a nationally recognized supplier to the fleet and transit customers. In 2021, their 75th year, they rebranded as KIRKS.
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[et_pb_section fb_built=”1″ _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://identitycreative.com/wp-content/uploads/2021/10/Make-Your-Message-Sharable.jpg” title_text=”Make Your Message Sharable” url_new_window=”on” align=”center” _builder_version=”4.11.3″ _module_preset=”default” custom_margin=”||45px||false|false” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.11.3″ _module_preset=”default” text_text_color=”#000000″ header_text_color=”gcid-302e4082-674a-494b-976a-0ed46c4e5037″ header_4_font=”|700|||||||” header_4_font_size=”21px” custom_margin=”||45px||false|false” global_colors_info=”{%22gcid-302e4082-674a-494b-976a-0ed46c4e5037%22:%91%22header_text_color%22%93}”]Make your brand message sharable with these must-knows for creating, using, and managing your brand messaging system. Brand messaging is like currency. It’s...
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In this video, Linda Kleist discusses the seven strategies for online lead generation and marketing to help you open the door to content that will set your brand apart from the pack.
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[et_pb_section fb_built=”1″ _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.11.3″ _module_preset=”default” text_text_color=”#000000″ header_text_color=”gcid-302e4082-674a-494b-976a-0ed46c4e5037″ header_4_font=”|700|||||||” header_4_font_size=”21px” custom_margin=”||45px||false|false” global_colors_info=”{%22gcid-302e4082-674a-494b-976a-0ed46c4e5037%22:%91%22header_text_color%22%93}”] Creating and managing your brand image library is a critical part of maintaining your brand’s identity. Your Brand Identity Standard’s Guide directs the use of your logo and graphic style, but your brand image library...
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[et_pb_section fb_built=”1″ _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.10.5″ _module_preset=”default” text_text_color=”#000000″ header_text_color=”gcid-302e4082-674a-494b-976a-0ed46c4e5037″ header_4_font=”|700|||||||” hover_enabled=”0″ global_colors_info=”{%22gcid-302e4082-674a-494b-976a-0ed46c4e5037%22:%91%22header_text_color%22%93}” sticky_enabled=”0″] Is there someone in your company to oversee and manage brand assets? How intentional is your team when it comes to keeping your company’s brand assets organized and up-to-date? Do people struggle to...
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[et_pb_section fb_built=”1″ _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.10.5″ _module_preset=”default” text_text_color=”#000000″ header_text_color=”gcid-302e4082-674a-494b-976a-0ed46c4e5037″ header_4_font=”|700|||||||” global_colors_info=”{%22gcid-302e4082-674a-494b-976a-0ed46c4e5037%22:%91%22header_text_color%22%93}”] Does your Company’s social media profile make your followers feel connected to you? Or does it get lost in the sea of outdated trends and similarities? With the way that technology and social media evolve...
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[et_pb_section fb_built=”1″ _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://identitycreative.com/wp-content/uploads/2021/10/When-ITS-NOT-a-good-time-to-Rebrand-1024×577-1.jpg” title_text=”When-ITS-NOT-a-good-time-to-Rebrand-1024×577″ url=”https://koi-3qnit93tss.marketingautomation.services/net/m?md=i%2FqTPyQMv4%2FMpzOBcuWFghNK44eK4zdE” url_new_window=”on” align=”center” _builder_version=”4.10.5″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.12.1″ _module_preset=”default” text_text_color=”gcid-302e4082-674a-494b-976a-0ed46c4e5037″ header_text_color=”gcid-302e4082-674a-494b-976a-0ed46c4e5037″ header_4_font=”|700|||||||” global_colors_info=”{%22gcid-302e4082-674a-494b-976a-0ed46c4e5037%22:%91%22text_text_color%22,%22header_text_color%22%93}”] Click to watch as Bill walks through the 4 red flags that show you it is not a good time to rebrand! [/et_pb_text][et_pb_text _builder_version=”4.10.5″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] “When...
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[et_pb_section fb_built=”1″ _builder_version=”4.12.1″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.12.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] When is it a good time to rebrand your business?   WATCH as Bill Kleist walks you through the top five indicators that it’s time to rebrand your business. “When is it a good time to...
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