Your logo is the face of your business. Q: Can your logo truly impact customer experience and purchasing decisions? As the face of your business, could your company’s logo negatively weigh on attracting talent? A: Yes, and yes. Like seeing the face of someone you know, seeing a company’s logo immediately identifies the business....Read More
Marketing directors often struggle to convince a business owner that the company’s logo has become a detriment. It’s because many owners have the misconception that the design of their logo is irrelevant when it comes to actual business performance, like increased sales. They assume brand design doesn’t impact purchasing decisions. That assumption is easily contradicted...Read More
When we give our brand purpose: - We experience meaning in our work, more fulfillment, and people more willingly engaged. - We attract others who want to join our team and share our purpose and vision. - We press through difficulties toward a greater goal.Read More
While referencing retail brands, we can apply valuable lessons to brand pricing in the business-to-business (B2B) marketplace. Use these examples to inspire you to consider your brand strategy when implementing a pricing model and price points.Read More
[et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://identitycreative.com/wp-content/uploads/2022/09/IC-Office-Door.jpg” title_text=”IC Office Door” align=”right” _builder_version=”4.18.0″ _module_preset=”default” height=”371px” global_colors_info=”{}”][/et_pb_image][/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” inline_fonts=”Open Sans” global_colors_info=”{}”] Branding with the Versatility of Vinyl Vinyl graphics are a powerful way to increase your brand’s impact and visibility. Stunning designs integrate seamlessly with your brand strategy,...Read More
We've collected a comprehensive list of questions that impact the relationship and value of branding with a creative agency. Use The RightFIT checklist as a guide. 1. Highlight your priorities in an agency 2. Craft your RFP 3. Outline relevant interview questions A great brand identity will open doors of opportunity. You don't want to...Read More
[et_pb_section fb_built=”1″ _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://identitycreative.com/wp-content/uploads/2021/12/toys-r-us-blog-cover-1.jpg” title_text=”toys r us blog cover (1)” admin_label=”Title Image” _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.12.1″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Headline text” _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”] Just in time for Christmas 2021 in New Jersey, Toys R Us is seeking to make a comeback....Read More
Founded in 1946, Kirk's Automotive needed to communicate its strength as a nationally recognized supplier to the fleet and transit customers. In 2021, their 75th year, they rebranded as KIRKS.Read More
