May is Golf Month! To celebrate, we’re looking at ways to help your Brand On Par. In branding, like perfecting a golf handicap, alignment and consistency are paramount. Achieving a great golf handicap is extremely challenging and requires dedication to practice. A great brand handicap means that you’re consistently scoring better than every other player...Read More
Disappointed customer expectations can be the downfall of a company. Keeping customers at the heart of everything we do vital to business success, yet it’s a constant battle in the midst of critical challenges our businesses face. We can try to set up metrics and KPIs to measure customer satisfaction, but while these efforts offer...Read More
Let's be candid: no one outside of your company thinks the announcement of your new logo is breaking news. Your logo is vitally important: it's the face of your business and the foundation of your brand's look and feel. But merely announcing, "We have a new logo!" wastes this opportunity to gain ground in the...Read More
The Brand Blueprint is a custom infographic that codifies your brand to be more easily remembered and shared. Companies use this blueprint for business strategy, marketing, sales, employee onboarding, and training. Your people are how the world will see, hear, and experience your brand. Get them on the same page with the Brand Blueprint!Read More
Your logo is the face of your business. Q: Can your logo truly impact customer experience and purchasing decisions? As the face of your business, could your company’s logo negatively weigh on attracting talent? A: Yes, and yes. Like seeing the face of someone you know, seeing a company’s logo immediately identifies the business....Read More
Marketing directors often struggle to convince a business owner that the company’s logo has become a detriment. It’s because many owners have the misconception that the design of their logo is irrelevant when it comes to actual business performance, like increased sales. They assume brand design doesn’t impact purchasing decisions. That assumption is easily contradicted...Read More
When we give our brand purpose: - We experience meaning in our work, more fulfillment, and people more willingly engaged. - We attract others who want to join our team and share our purpose and vision. - We press through difficulties toward a greater goal.Read More
While referencing retail brands, we can apply valuable lessons to brand pricing in the business-to-business (B2B) marketplace. Use these examples to inspire you to consider your brand strategy when implementing a pricing model and price points.Read More
[et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://identitycreative.com/wp-content/uploads/2022/09/IC-Office-Door.jpg” title_text=”IC Office Door” align=”right” _builder_version=”4.18.0″ _module_preset=”default” height=”371px” global_colors_info=”{}”][/et_pb_image][/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” inline_fonts=”Open Sans” global_colors_info=”{}”] Branding with the Versatility of Vinyl Vinyl graphics are a powerful way to increase your brand’s impact and visibility. Stunning designs integrate seamlessly with your brand strategy,...Read More
