More Companies in B2B Industrial Sales Are Feeling the Pressure to Rebrand. Why? Does Branding Impact Success? In the competitive world of B2B industrial sales, where technical specifications and bottom lines often take center stage, the power of branding is often overlooked and misunderstood. What do you think when you hear that a company has...Read More
Making AI Work for You: The Auburn Hills Chamber Workshop: the AI Accelerator Navigating the world of AI today can feel a bit like stepping into a new kitchen filled with shiny, unfamiliar tools. At first glance, you can feel lost just trying to make a PB & J! But once you become accustomed to...Read More
Marketing often feels like a distant priority for many industrial companies—right up there with labeling those unmarked shelves in the back office. It’s easy to focus on more pressing issues like operations, productivity, sales, HR, and preparing for the AI revolution. When leaders finally do address marketing, the instinct is often to jump straight...Read More
Brand First: Building Your Brand with Purpose Is your company’s leadership recognizing that the logo is outdated and everything needs a refreshed look? Is it ready to rebrand? Before you overhaul the company’s identity, don’t just “re-logo” your brand. Brand first with purpose. What does purpose have to do with getting a new logo? In...Read More
Does Branding influence B2B Industrial Sales and Purchasing Decisions? Here’s the research. Branding in the industrial space is grossly misunderstood, and this ignorance is hindering small and medium companies in B2B sales. Here’s the research that shows how branding influences purchasing decisions in industrial and account-based sales. The results of these studies will give you...Read More
For many, fall is synonymous with football. For me, it’s the sound of Chris Collinsworth’s commentary, the roar of the crowd, and the thrill of victory. It’s a season filled with excitement and passion. As a die-hard football fan and a marketing specialist for B2B brands, I couldn’t help thinking about the similarities in brand...Read More
