There is a word circulating in creative and tech communities right now: clanker. It’s essentially a slur thrown at anyone who has carelessly or overly embraced AI in their work. It carries the implication that you’ve traded your craft for convenience, that you’ve sold out the guild for a shortcut, that you’ve chosen efficiency over...Read More

The Brand Blueprint is a custom infographic that codifies your brand to be more easily remembered and shared. Companies use this blueprint for business strategy, marketing, sales, employee onboarding, and training. Your people are how the world will see, hear, and experience your brand. Get them on the same page with the Brand Blueprint!Read More

Creating and managing your brand image library is a critical part of maintaining your brand’s identity. Your Brand Identity Standard’s Guide directs the use of your logo and graphic style, but your brand image library carries your brand’s look and message even further. Images have immense power. Images for your business are an essential element of your...Read More

  Download the 7 LOGO LAWS Infographic Below! Why you need a Brand Identity Standards Guide (AKA “Style Guide”). It’s Your Logo Law. Your brand deserves careful protection. It represents real people doing real work that matters, and it shouldn’t be left to chance or interpretation. That’s where your Brand Identity Standards Guide becomes indispensable....Read More

  When is it a good time to rebrand your business?   WATCH >> Bill Kleist walks you through the top five indicators that it’s the right time to rebrand your business. “When is it a good time to rebrand and update my logo?” This is an excellent question! If you are considering rebranding and...Read More