Many of the re-branding projects are in large part to second generation transitions or new marketing directors coming on board. Founders don't 'see' their logos communicating a dated look, because they've been that way from the beginning.Read More
What do you often see on a dental office sign? You got it! A giant tooth — with exposed roots. There are (at least) three things wrong with that… It’s not unique. It doesn’t make the practice memorable. It tells you that teeth come out here by the roots. We’re not in the 16th century...Read More
What do you often see on a dental office sign? You got it! A giant tooth — with exposed roots. There are (at least) three things wrong with that… It’s not unique. It doesn’t make the practice memorable. It tells you that teeth come out here by the roots. We’re not in the 16th century...Read More
When news of a company's re-branding hits the wire, it's in vogue to find some fault or phallic symbol in the new logo. Some people won't miss an opportunity to mock a logo as evidenced by the flurry of internet postings comparing the new Hershey logo's Kiss to a friendly, excrement-like Emoji.Read More
When news of a company's re-branding hits the wire, it's in vogue to find some fault or phallic symbol in the new logo. Some people won't miss an opportunity to mock a logo as evidenced by the flurry of internet postings comparing the new Hershey logo's Kiss to a friendly, excrement-like Emoji.Read More
When news of a company's re-branding hits the wire, it's in vogue to find some fault or phallic symbol in the new logo. Some people won't miss an opportunity to mock a logo as evidenced by the flurry of internet postings comparing the new Hershey logo's Kiss to a friendly, excrement-like Emoji.Read More
We'd like to introduce another Identity Client Success Story! Great Lakes Equipment Rentals is excited to announce that they have moved their headquarters to Detroit as of March 2014.Read More
We'd like to introduce another Identity Client Success Story! Great Lakes Equipment Rentals is excited to announce that they have moved their headquarters to Detroit as of March 2014.Read More