Substance Before Beauty Your company leadership recognizes that the logo is outdated, and everything needs a refreshed look. Before you overhaul the company’s identity, don’t just “re-logo” your brand. Brand first with purpose. What does purpose have to do with getting a new logo? In a marketplace where a growing body of research shows that...Read More

When we give our brand purpose: - We experience meaning in our work, more fulfillment, and people more willingly engaged. - We attract others who want to join our team and share our purpose and vision. - We press through difficulties toward a greater goal.Read More