https://blog.buyerpersona.com/how-many-buyer-personas-does-your-b2b-company-need?utm_campaign=Masterclass%202.0&utm_source=hs_email&utm_medium=email&utm_content=71619763&_hsenc=p2ANqtz-_Y9Ubuk3OJ9XHJAtXTcPuouxHtzgzXGCmj6CtZsSsxkbq0TPqj6wWgKMjXLwi-X44zR3ktLJP1jTNV47EGAdE9L25wluZn67KKYErwtoEhU13uaLc&_hsmi=71649485
Demographics & Psychographics. Unless you have deep pockets, don’t spend your time here.
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The only demographic that we have found to be relevant is company size. A company with 20,000 employees often has very different buying expectations than one with 2,000 or 200. If you are marketing to companies across a wide range of company sizes, you should expect that you will need multiple personas, as the complexity of the buyer’s journey, number of decision makers, and questions they ask will vary widely.
