Disappointed customer expectations can be the downfall of a company. Keeping customers at the heart of everything we do vital to business success, yet it’s a constant battle in the midst of critical challenges our businesses face. We can try to set up metrics and KPIs to measure customer satisfaction, but while these efforts offer...Read More
Let's be candid: no one outside of your company thinks the announcement of your new logo is breaking news. Your logo is vitally important: it's the face of your business and the foundation of your brand's look and feel. But merely announcing, "We have a new logo!" wastes this opportunity to gain ground in the...Read More
[et_pb_section fb_built=”1″ _builder_version=”4.16″ collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://identitycreative.com/wp-content/uploads/2022/01/Face-of-Your-Business-2-1.jpg” alt=”Your logo is Face of the Business” title_text=”Face of Your Business (2)” align=”center” _builder_version=”4.21.0″ _module_preset=”default” width=”79%” global_colors_info=”{}”][/et_pb_image][et_pb_text admin_label=”Intro text” _builder_version=”4.21.0″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] Your logo is the face of your business. Q: Can your logo truly impact...Read More
The Problem: The previous Troy Family Daze logo was too detailed. It did not read well on event signage, promotions, and T-shirts. The Winning Solution: The TCF wanted to celebrate the 50th anniversary of the festival with a fresh and meaningful Troy Family Daze brand identity.Read More
People like to know what to expect. Create an organized and well-planned onboarding process. When a new client is walked through a process that explains what they can expect when doing business with you, here are at least 7 wins.Read More
A Nonprofit Startup In May of 2016, I was invited to a luncheon to hear three nonprofits make a presentation with the hope of winning a high-impact grant. For me, it was just another “calendar event” where I needed to show up. To my surprise, the event was emotionally moving, highly inspiring, and made a...Read More
…It’s done well, but it needs to be exceptional. DIgital and video marketing are big. The debate has been brewing for some time as to whether print is dead. Really, the dispute should be over. Much research has been done and the studies are out: print is potentially more impactful than ever. Here’s a question that...Read More
Recently asked if I could give some tips to make print ads that get results. That's a great question. You want creative and smart ways to connect with the people you want to attract and build credibility for your unique brand.Read More
