Marketing often feels like a distant priority for many industrial companies—right up there with labeling those unmarked shelves in the back office. It’s easy to focus on more pressing issues like operations, productivity, sales, HR, and preparing for the AI revolution. When leaders finally do address marketing, the instinct is often to jump straight...Read More

Walmart’s recent rebranding—its first in nearly two decades—has stirred up a mix of opinions from consumers, designers, and branding commentators. And like any big change (or small one in this case) on a major brand, there are always a lot of opinions to be found. Small Changes, Big Conversations: The Buzz Around Walmart’s Rebrand As...Read More

Have you ever imagined an alternate ending to a favorite novel or film? When our team was brainstorming ideas for Identity Creative’s December newsletter, we came up with an alternate ending to Charles Dickens’ “A Christmas Carol.” It takes a turn to Scrooge’s neglected business brand for Christmas brand transformation. Brand Confusion: Scrooge and Marley...Read More

Disappointed customer expectations can be the downfall of a company. Keeping customers at the heart of everything we do vital to business success, yet it’s a constant battle in the midst of critical challenges our businesses face. We can try to set up metrics and KPIs to measure customer satisfaction, but while these efforts offer...Read More

Let's be candid: no one outside of your company thinks the announcement of your new logo is breaking news. Your logo is vitally important: it's the face of your business and the foundation of your brand's look and feel. But merely announcing, "We have a new logo!" wastes this opportunity to gain ground in the...Read More

A Nonprofit Startup In May of 2016, I was invited to a luncheon to hear three nonprofits make a presentation with the hope of winning a high-impact grant. For me, it was just another “calendar event” where I needed to show up. To my surprise, the event was emotionally moving, highly inspiring, and made a...Read More

…It’s done well, but it needs to be exceptional. DIgital and video marketing are big. The debate has been brewing for some time as to whether print is dead. Really, the dispute should be over. Much research has been done and the studies are out: print is potentially more impactful than ever. Here’s a question that...Read More

Recently asked if I could give some tips to make print ads that get results. That's a great question. You want creative and smart ways to connect with the people you want to attract and build credibility for your unique brand.Read More

There are clear and basic benefits of hashtags for businesses. From Forbes magazine, “tweets with hashtags get two times more clicks, retweets, favorites, and replies than tweets without hashtags.” In addition to having a very practical purpose in interacting with potential clients, hashtags are relevant. They add interest to your post and shows that your...Read More

How does your social media rate on your marketing-to-do list? If you're selling to businesses, here are 10 compelling reasons why you will want to keep your social media channels flowing with relevant content.Read More