Bill Kleist, Identity Creative WHAT IS BRANDING AND DOES IT REALLY MATTER TO SMALL BUSINESSES? In its simplest definition, “branding” is becoming the business that you want to become. This means a business succeeds in creating a perception about its products or services through its message and the experience people have with that company. The goal...Read More

Every business owner needs to be concerned about the brand image their company portrays. We scratch the surface here with a discussion about the part a logo plays in a company's brand.Read More

Can science prove that your logo can build trust and increase sales? The psychology of a visual impression clearly relates to a company's logo. Learn about a study that proves people DO judge a book by its cover!Read More

Check back soon for new posts from Identity Graphic Design! Thank you for your patience!Read More

Great Lakes Equipment Rentals (GLER) is an up and coming equipment rental company, operating out of SE Michigan. They specialize scissor lifts, booms, and other types of aerial lift equipment. Our challenge with this project was to create a memorable logo for a new company that effectively communicates what they can offer to their customers. Here...Read More

Pros and cons to this brand refresh. PROS: – Compared to the prior trademark, this new mark is more colorful and initially pleasing to the eye – The Shield in the background holds relevance to the 2nd half of the business name – The colors blue and green are relevant default colors to communicate environmental health...Read More

[et_pb_section fb_built=”1″ _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://identitycreative.com/wp-content/uploads/2021/10/Make-Your-Message-Sharable.jpg” title_text=”Make Your Message Sharable” url_new_window=”on” align=”center” _builder_version=”4.11.3″ _module_preset=”default” custom_margin=”||45px||false|false” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.11.3″ _module_preset=”default” text_text_color=”#000000″ header_text_color=”gcid-302e4082-674a-494b-976a-0ed46c4e5037″ header_4_font=”|700|||||||” header_4_font_size=”21px” custom_margin=”||45px||false|false” global_colors_info=”{%22gcid-302e4082-674a-494b-976a-0ed46c4e5037%22:%91%22header_text_color%22%93}”]Make your brand message sharable with these must-knows for creating, using, and managing your brand messaging system. Brand messaging is like currency. It’s...Read More

https://blog.buyerpersona.com/how-many-buyer-personas-does-your-b2b-company-need?utm_campaign=Masterclass%202.0&utm_source=hs_email&utm_medium=email&utm_content=71619763&_hsenc=p2ANqtz-_Y9Ubuk3OJ9XHJAtXTcPuouxHtzgzXGCmj6CtZsSsxkbq0TPqj6wWgKMjXLwi-X44zR3ktLJP1jTNV47EGAdE9L25wluZn67KKYErwtoEhU13uaLc&_hsmi=71649485 Demographics & Psychographics. Unless you have deep pockets, don’t spend your time here. “”   The only demographic that we have found to be relevant is company size. A company with 20,000 employees often has very different buying expectations than one with 2,000 or 200. If you are marketing to companies across a wide...Read More

You know that video is dominating the online marketing world so we won’t spend time listing the reams of stats showing the power of video marketing. You know you need to employ video in your marketing but it’s a bit overwhelming. Got Video Anxiety? Most people do. There are plenty of good reasons why. Which...Read More

HomeCEO ConfidentialHow to Navigate a Brand Refresh  Feb. 24, 2019 at 3:21 pm CEO CONFIDENTIAL How To Navigate A Brand Refresh Andrew WitkinCEO ConfidentialFebruary 24, 2019 https://ceoworld.biz/2019/02/24/how-to-navigate-a-brand-refresh/ Having a strong brand is crucial to the success of any business. Just like product lines, marketing campaigns and office software, sometimes a brand needs to be re-evaluated...Read More