All of us need creativity to solve problems.It’s common to relegate creativity to specific fields like fine arts, technology, architecture, advertising, and graphic design. Creativity adds depth and fascination to our relationships. Here's your "Brain Gym!" Tools, tips, and resources to build your creative muscle.Read More
Social media platforms have the potential to exponentially outperform the ROI of attending and exhibiting at trade shows. B2B business owners, while spending thousands on trade shows, will express doubt that investing in social media will bring a return on their investment.Read More
When we give our brand purpose: - We experience meaning in our work, more fulfillment, and people more willingly engaged. - We attract others who want to join our team and share our purpose and vision. - We press through difficulties toward a greater goal.Read More
While referencing retail brands, we can apply valuable lessons to brand pricing in the business-to-business (B2B) marketplace. Use these examples to inspire you to consider your brand strategy when implementing a pricing model and price points.Read More
[et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”] Opinions differ on whether the US is actually in a recession. Most indicators conclude that the recession is here and will not turn around before making your 2023 marketing plan. Notable indicators of a recession: Rising interest rates Declining S&P...Read More
[et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”2_5,3_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://identitycreative.com/wp-content/uploads/2022/09/IC-Office-Door.jpg” title_text=”IC Office Door” align=”right” _builder_version=”4.18.0″ _module_preset=”default” height=”371px” global_colors_info=”{}”][/et_pb_image][/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _module_preset=”default” inline_fonts=”Open Sans” global_colors_info=”{}”] Branding with the Versatility of Vinyl Vinyl graphics are a powerful way to increase your brand’s impact and visibility. Stunning designs integrate seamlessly with your brand strategy,...Read More
We've collected a comprehensive list of questions that impact the relationship and value of branding with a creative agency. Use The RightFIT checklist as a guide. 1. Highlight your priorities in an agency 2. Craft your RFP 3. Outline relevant interview questions A great brand identity will open doors of opportunity. You don't want to...Read More
[et_pb_section fb_built=”1″ _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://identitycreative.com/wp-content/uploads/2022/07/DIY-Branding-Hacks-01.jpg” title_text=”DIY Branding Hacks-01″ align=”center” _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”] Every day your actions–or inactions–build or bruise your brand. DIY branding hacks are everywhere. > This week, I talked with a salon owner. She’s...Read More
Perhaps your competitors have implemented CRM and marketing automation tools, and your company is ready to level up and join others in this growing trend. This is a perfect time to consider your options, make a wise plan, and avoid these three common mistakes others make in a rush to catch up.Read More
