The Brand Blueprint is a custom infographic that codifies your brand to be more easily remembered and shared. Companies use this blueprint for business strategy, marketing, sales, employee onboarding, and training. Your people are how the world will see, hear, and experience your brand. Get them on the same page with the Brand Blueprint!Read More
Creating and managing your brand image library is a critical part of maintaining your brand’s identity. Your Brand Identity Standard’s Guide directs the use of your logo and graphic style, but your brand image library carries your brand’s look and message even further. Images have immense power. Images for your business are an essential element of your...Read More
Download the 7 LOGO LAWS Infographic Below! Why you need a Brand Identity Standards Guide (AKA “Style Guide”). It’s Your Logo Law. Your brand deserves careful protection. It represents real people doing real work that matters, and it shouldn’t be left to chance or interpretation. That’s where your Brand Identity Standards Guide becomes indispensable....Read More
When is it a good time to rebrand your business? WATCH >> Bill Kleist walks you through the top five indicators that it’s the right time to rebrand your business. “When is it a good time to rebrand and update my logo?” This is an excellent question! If you are considering rebranding and...Read More
Does Branding influence B2B Industrial Sales and Purchasing Decisions? Here’s the research. Branding in the industrial space is grossly misunderstood, and this ignorance is hindering small and medium companies in B2B sales. Here’s the research that shows how branding influences purchasing decisions in industrial and account-based sales. The results of these studies will give you...Read More
For many, fall is synonymous with football. For me, it’s the sound of Chris Collinsworth’s commentary, the roar of the crowd, and the thrill of victory. It’s a season filled with excitement and passion. As a die-hard football fan and a marketing specialist for B2B brands, I couldn’t help thinking about the similarities in brand...Read More
Get ahead of the market and drive sales with HubSpot’s sales automation. Understanding HubSpot Email Marketing and Sales Automation HubSpot’s Email Marketing and Sales Automation is designed to streamline and improve your marketing efforts. By leveraging automation for time-consuming tasks and personalizing emails, your message can reach the right audience at the right time. Adding...Read More
Missing: Pantone in Adobe’s Creative Suite In 2022, Pantone phased out their pre-loaded color libraries in the Adobe Suite and introduced Pantone Connect. The Pantone library that creatives had become dependent upon would now require an additional subscription to Pantone Connect to put it back in Adobe Creative Suite. In this post, I take a...Read More
