Does Branding influence B2B Industrial Sales and Purchasing Decisions? Here’s the research. Branding in the industrial space is grossly misunderstood, and this ignorance is hindering small and medium companies in B2B sales. Here’s the research that shows how branding influences purchasing decisions in industrial and account-based sales. The results of these studies will give you...Read More
For many, fall is synonymous with football. For me, it’s the sound of Chris Collinsworth’s commentary, the roar of the crowd, and the thrill of victory. It’s a season filled with excitement and passion. As a die-hard football fan and a marketing specialist for B2B brands, I couldn’t help thinking about the similarities in brand...Read More
Get ahead of the market and drive sales with HubSpot’s sales automation. Understanding HubSpot Email Marketing and Sales Automation HubSpot’s Email Marketing and Sales Automation is designed to streamline and improve your marketing efforts. By leveraging automation for time-consuming tasks and personalizing emails, your message can reach the right audience at the right time. Adding...Read More
Missing: Pantone in Adobe’s Creative Suite In 2022, Pantone phased out their pre-loaded color libraries in the Adobe Suite and introduced Pantone Connect. The Pantone library that creatives had become dependent upon would now require an additional subscription to Pantone Connect to put it back in Adobe Creative Suite. In this post, I take a...Read More
Color plays a vital role in the development of a brand identity. Color impacts your brand’s perceived personality, recognizability, memorability, and market position. Your brand can “own” a color, and while you’re not likely to trademark it like Tiffany’s PMS 1837 blue, or UPS PMS 4975 brown, the right color will make your brand memorable....Read More
Download the 7 LOGO LAWS Infographic Below! Why you need a Brand Identity Standards Guide. Your brand deserves careful protection, and your Brand Identity Standards Guide provides the roadmap for doing just that. To maintain a professional and consistent brand identity, you need the 7 Logo Laws. Don’t break them! These Logo Laws are...Read More
Should you use AI to write your website pages, blogs, books, video scripts, and social posts? If so, then how? Smart Marketers Don’t Rely Solely on AI: Here’s seven steps to leverage AI with your company’s subject matter experts. One Business Owner’s Question: How can AI help us in our marketing? Last week a client...Read More
May is Golf Month! To celebrate, we’re looking at ways to help your Brand On Par. In branding, like perfecting a golf handicap, alignment and consistency are paramount. Achieving a great golf handicap is extremely challenging and requires dedication to practice. A great brand handicap means that you’re consistently scoring better than every other player...Read More
How Does Your Industrial or B2B Company Approach Account-Based Marketing? When your company’s products or services solve problems for a business or an organization rather than individual consumers, you need to engage in account-based marketing. The approach to marketing and sales is different from companies that sell directly to consumers. Instead of targeting a profile...Read More
