by Guest Contributor: Minesh Baxi Let me ask you – Have you ever set a goal that you did not accomplish? I have set enough goals that I did not accomplish. Identifying these three phases has enabled me to set milestones, measure progress and get those goals accomplished! So let me give you the three...Read More
by Bill Kleist Why invest in a logo? First, when I talk about a logo here, I’m talking about the logo as the face of a business. It also means that your logo is presented professionally everywhere it is seen. One major return on your investment in a professional logo is immediate perceived credibility. Perception...Read More
What is your first weapon against eroding profits? It is a break-even analysis. If you’ve never created a break-even analysis, this article will walk you through the steps.Read More
In its simplest definition, “branding” is becoming the business that you want to become. This means a business succeeds in creating a perception about its products or services through its message and the experience people have with that company. The goal is to build trust, loyalty and make a connection on an emotional level. Based...Read More
You have everything it takes to make your business a success: a stellar product, a hungry market and your expertise. So, in a cluttered, noisy marketplace…how do you get noticed? The April Protégé Series seminar, hosted by Minesh Baxi, offered attendees the opportunity to learn ways to define, build, present and maintain their company’s brand....Read More
Looking for a new challenge? Here’s an opportunity! Shape your words and your future with Toastmasters. We are big fans of Toastmasters, where club members can take the opportunity in a professional and supportive environment to practice and improve speaking skills. Make better sales presentations and learn to proficiently handle impromptu speaking opportunities. Our chapter...Read More
You have everything it takes to make your business a success: a stellar product, a hungry market, and your expertise. So, in a cluttered, noisy marketplace…how do you get noticed? Learn how from experts in the field of branding and logo design. April 8th: 8:00 AM – 1:00 PM – Lunch provided First time attendees...Read More
Did you ever attend a summer business dinner party overdressed? I did. Everyone was wearing shorts, and I wore a business suit. It wasn’t because I couldn’t fit into last summer’s shorts, either, no matter what my husband tells you. I was overdressed, because my marketing skills were horrible. Fortunately for me, I learned from...Read More
Bill Kleist, Identity Creative WHAT IS BRANDING AND DOES IT REALLY MATTER TO SMALL BUSINESSES? In its simplest definition, “branding” is becoming the business that you want to become. This means a business succeeds in creating a perception about its products or services through its message and the experience people have with that company. The goal...Read More
Every business owner needs to be concerned about the brand image their company portrays. We scratch the surface here with a discussion about the part a logo plays in a company's brand.Read More
