No one at this reputable accounting firm knew what was originally intended with its old logo design. The leadership team at MRPR wanted to update their brand identity with a fresh and relevant look. Click through the sections below to view the process! MRPR Group, P.C. was on the eve of their 40th year anniversary. “It...Read More

Identity Creative is honored to be a corporate sponsor of Impact100 Metro Detroit, an Imact100 chapter that is cultivating transformation in Wayne, Oakland, and Macomb counties.Read More

Identity Creative had the honor of receiving the Designing Stars Award at the 2016 MichBusiness Best of Michigan Gala, Dec. 1, at the MGM Grand in Detroit, MI, with Detroit news personality, Murray Feldman. Building relationships is the most critical part of doing business. It’s also the most fun! This celebration of Michigan Businesses included an evening of...Read More

In May 2016, Linda was invited to the first annual Impact100 Metro Detroit Awards Banquet and was so impressed, she called her husband and business partner, Bill, afterward to tell him she wanted to join the group of compassionate, inspiring women. Impact100 Metro Detroit is one chapter of many that operate on a simple and...Read More

If your employees aren't wearing the shirts you provided because the logo looks dated, you're chipping away at company pride, missing an opportunity to strengthen your company's culture and attract talent. This is a frighteningly costly miscalculation.Read More

“We’ll meet you where you are and lead you to where you want to go.  You arrive at new perceptions with unfolding solutions.” –David Stanislaw Stanislaw Consulting serves business owners, CEO’s and their top management with collaborative enlightenment so as to develop and enhance organizational health. Leadership development, culture change, and climate enhancement are the...Read More

Many of the re-branding projects are in large part to second generation transitions or new marketing directors coming on board. Founders don't 'see' their logos communicating a dated look, because they've been that way from the beginning.Read More

SWOT City, A TechTown Detroit Program is hosting a Lunch & Learn on Branding with Linda Kleist of Identity Creative at the Grand River WorkPlace on Monday, October 12, 2015.Read More

by Linda M. Kleist So, your web site is not mobile friendly? Now, Google won’t be friendly to you either. I meet business owners every week who haven’t looked at their website since they approved it for launch some years ago. If that’s you, it’s time to dust off the old URL and survey your...Read More

Identity Creative was brought in to help build a brand identity for the city that would uniquely capture the strength of Sterling Heights and a succinct message for its 2030 Vision. City leadership is focused on the vision to make the City of Sterling Heights a place that offers an exceptional quality of life.Read More