Responsible AI Usage

Identity Creative’s Policy for Responsible AI Usage

As a creative branding and marketing firm, we recognize that Artificial Intelligence (AI) will massively impact the marketplace. While AI has the potential to create content and engage with customers like never before, the Identity Creative team is taking a purposeful approach to use it responsibly.

That’s where our AI usage policy comes in. It’s here to help our team use AI in a transparent, safe, and ethical way. We aim to use AI to improve efficiency and results for our team and clients while maintaining and enhancing our commitment to being closely connected in client-centered creative services.

This policy will likely evolve as we innovate our work with AI without dulling our creativity and originality and staying true to our company values. We humans seek to implement the best of AI to deliver results and maintain the respect our customers deserve.

Transparency Statement
At Identity Creative, we value AI as a tool and maintain our commitment to human ingenuity, creativity, empathy, and providing personalized services. We have established internal AI usage standards to ensure transparency, accountability, quality, and privacy.

The objective of these standards is to guide us in responsible AI use. One pivotal standard is that we view AI as an assistant in data analysis and improving efficiency and productivity in content creation rather than replacing human creativity.

AI is only implemented as a tool for any work we produce with our intentional input of our customers’ brand, established strategy, and marketing objectives.

Any generated AI output is reviewed by our team to maintain our clients’ brand standards and marketing goals, infusing our creativity, empathy, and pursuit of excellence. This approach allows us to maintain the highest quality in our work, avoid biases, and ensure data security while delivering personalized service that reflects our dedication to keeping human creativity and empathy in our branding and marketing services.

Our complete AI Usage Policy addresses the following:

• Security

• Using compliance-approved AI Tools

• Accountability

• Privacy

• Appropriate Use Case

• Bias

• Ethical Considerations

• Impersonation

• Training

• Best Practices

For more information about our AI Usage Policy, contact Accounts@IdentityCreative.com