- Your brand personality
- Your Uniqueness
- Your brand Value
“We hadn’t updated our logo in 18 years. Our brand, as represented by the logo, has been valued at as much as ~$10 billion dollars. So, while it was time for a change, it’s not something we could do lightly.” Marissa Mayr Sept 5, 2013
http://marissamayr.tumblr.com/post/60336044815/geeking-out-on-the-logo
