Marketing often feels like a distant priority for many industrial companies—right up there with labeling those unmarked shelves in the back office. It’s easy to focus on more pressing issues like operations, productivity, sales, HR, and preparing for the AI revolution. When leaders finally do address marketing, the instinct is often to jump straight...Read More

Walmart’s recent rebranding—its first in nearly two decades—has stirred up a mix of opinions from consumers, designers, and branding commentators. And like any big change (or small one in this case) on a major brand, there are always a lot of opinions to be found. Small Changes, Big Conversations: The Buzz Around Walmart’s Rebrand As...Read More