Demographics & Psychographics. Unless you have deep pockets, don’t spend your time here. The only demographic that we have found to be relevant is company size. A company with 20,000 employees often has very different buying expectations than one with 2,000 or 200. If you are marketing to companies across a wide range of...Read More
You know that video is dominating the online marketing world so we won’t spend time listing the reams of stats showing the power of video marketing. You know you need to employ video in your marketing but it’s a bit overwhelming. Got Video Anxiety? Most people do. There are plenty of good reasons why. Which...Read More
How To Navigate A Brand Refresh Having a strong brand is crucial to the success of any business. Just like product lines, marketing campaigns and office software, sometimes a brand needs to be re-evaluated and updated. A brand refresh can be as simple as modern tweaks to an outdated logo and cleaning up any inconsistent...Read More
Yesterday, the phone rang and I answered, “Identity Graphic Design, how may I help you?” The voice on the other end asks, “OK, I need to know, how much is a logo?” I wanted to say bluntly (but I didn’t), “You’re asking the wrong question.” “People don’t know what they want, says Kirsten Hydorn, who owns...Read More
Your brand personality Your Uniqueness Your brand Value “We hadn’t updated our logo in 18 years. Our brand, as represented by the logo, has been valued at as much as ~$10 billion dollars. So, while it was time for a change, it’s not something we could do lightly.” Marissa Mayr Sept 5, 2013 http://marissamayr.tumblr.com/post/60336044815/geeking-out-on-the-logoRead More
Great Lakes Equipment Rentals (GLER) is an up and coming equipment rental company, operating out of SE Michigan. They specialize scissor lifts, booms, and other types of aerial lift equipment. Our challenge with this project was to create a memorable logo for a new company that effectively communicates what they can offer to their customers. Here...Read More
Pros and cons to this brand refresh. PROS: – Compared to the prior trademark, this new mark is more colorful and initially pleasing to the eye – The Shield in the background holds relevance to the 2nd half of the business name – The colors blue and green are relevant default colors to communicate environmental health...Read More
Make your brand message sharable with these must-knows for creating, using, and managing your brand messaging system. Brand messaging is like currency. It’s worth something. So, how are you creating your message, and how will you “spend it?” Just as with creating and managing financial assets, there are rewards and minefields to creating and managing...Read More
Demographics & Psychographics. Unless you have deep pockets, don’t spend your time here. The only demographic that we have found to be relevant is company size. A company with 20,000 employees often has very different buying expectations than one with 2,000 or 200. If you are marketing to companies across a wide range of company...Read More
You know that video is dominating the online marketing world so we won’t spend time listing the reams of stats showing the power of video marketing. You know you need to employ video in your marketing but it’s a bit overwhelming. Got Video Anxiety? Most people do. There are plenty of good reasons why. Which...Read More
