"Who Moved My Cheese?" Listening recently to this allegory by Spencer Johnson M.D., reminded me of this small business and so many others I talk with... doing business today is different than it was 25 years ago."Read More
When you refer a business for a brand identity or creative services, they will receive a 10% discount and you will have an immediate $500 in design services at your disposal with their completed order!Read More
Biscuit Bob's Gourmet Dog Treats, once turned down by small, independent stores, is now being sought out by national retailers: find out what made the difference!Read More
By: Gary M. Giallonardo, President, Industrial Visions Company 8-3-10 Strategic Business Development for Long-Term Stability Family businesses have always been at the head of the table, feeding the American economy and sustaining our nation’s growth. According to a study by Astrachan and Shanker (2003),...Read More
We just added our business to Thumbtack, an on-line resource for home & business. Check out this site to find the right pro for your next project. Set up your free business listing while you’re there! You can check ours out! Identity on Thumbtack .Read More
BENEFITS VS FEATURES AND BUYING MOTIVES: Learn the Difference FACT: In a recent survey, few business owners understood the difference between Features and Benefits in advertising. That’s not good because features don’t sell, benefits SELL! FEATURES are factual statements about a product or service being promoted. When you promote only the features, you’re making your...Read More
Smart marketing doesn’t waste time. How much time does it take you to get your message out? Two to three minutes? Can you do it in fifteen to thirty seconds? Can you get your message to your prospect in a sound-bite? “You’d better,” says Donna Barbera, marketing/media consultant and long-time former Detroit news reporter. Recently I...Read More
A professionally designed corporate identity which is distinctive, relevant, effective, and consistent will ultimately lead to customer awareness, confidence and increased sales.Read More
