In its simplest definition, “branding” is becoming the business that you want to become. This means a business succeeds in creating a perception about its products or services through its message and the experience people have with that company. The goal is to build trust, loyalty and make a connection on an emotional level. Based...Read More
You have everything it takes to make your business a success: a stellar product, a hungry market and your expertise. So, in a cluttered, noisy marketplace…how do you get noticed? The April Protégé Series seminar, hosted by Minesh Baxi, offered attendees the opportunity to learn ways to define, build, present and maintain their company’s brand....Read More
Bill Kleist, Identity Creative WHAT IS BRANDING AND DOES IT REALLY MATTER TO SMALL BUSINESSES? In its simplest definition, “branding” is becoming the business that you want to become. This means a business succeeds in creating a perception about its products or services through its message and the experience people have with that company. The goal...Read More
Bill Kleist, Identity Creative WHAT IS BRANDING AND DOES IT REALLY MATTER TO SMALL BUSINESSES? In its simplest definition, “branding” is becoming the business that you want to become. This means a business succeeds in creating a perception about its products or services through its message and the experience people have with that company. The goal...Read More
Every business owner needs to be concerned about the brand image their company portrays. We scratch the surface here with a discussion about the part a logo plays in a company's brand.Read More
Every business owner needs to be concerned about the brand image their company portrays. We scratch the surface here with a discussion about the part a logo plays in a company's brand.Read More
Can science prove that your logo can build trust and increase sales? The psychology of a visual impression clearly relates to a company's logo. Learn about a study that proves people DO judge a book by its cover!Read More
Can science prove that your logo can build trust and increase sales? The psychology of a visual impression clearly relates to a company's logo. Learn about a study that proves people DO judge a book by its cover!Read More
Great Lakes Equipment Rentals (GLER) is an up and coming equipment rental company, operating out of SE Michigan. They specialize scissor lifts, booms, and other types of aerial lift equipment. Our challenge with this project was to create a memorable logo for a new company that effectively communicates what they can offer to their customers. Here...Read More
Substance Before Beauty Your company leadership recognizes that you need an overhaul in the company’s identity — a complete rebranding. Before you jump into looking for a design team to present logo concepts to you, start at the beginning. Start with your purpose. What does purpose have to do with getting a new logo? In...Read More
