Identity Creative was brought in to help build a brand identity for the city that would uniquely capture the strength of Sterling Heights and a succinct message for its 2030 Vision. City leadership is focused on the vision to make the City of Sterling Heights a place that offers an exceptional quality of life.Read More
"Who Moved My Cheese?" Listening recently to this allegory by Spencer Johnson M.D., reminded me of this small business and so many others I talk with... doing business today is different than it was 25 years ago."Read More
What do you often see on a dental office sign? You got it! A giant tooth — with exposed roots. There are (at least) three things wrong with that… It’s not unique. It doesn’t make the practice memorable. It tells you that teeth come out here by the roots. We’re not in the 16th century...Read More
Prepare & Build Momentum for Your (Re) Brand Launch You’ve done all the hard work of defining your brand. Your new brand identity is wrapping up with a logo you love and are eager to show the world. You could just start using your new logo without any fanfare, and no plan, but a good...Read More
When news of a company's re-branding hits the wire, it's in vogue to find some fault or phallic symbol in the new logo. Some people won't miss an opportunity to mock a logo as evidenced by the flurry of internet postings comparing the new Hershey logo's Kiss to a friendly, excrement-like Emoji.Read More
When you refer a business for a brand identity or creative services, they will receive a 10% discount and you will have an immediate $500 in design services at your disposal with their completed order!Read More
We'd like to introduce another Identity Client Success Story! Great Lakes Equipment Rentals is excited to announce that they have moved their headquarters to Detroit as of March 2014.Read More
