Category

Logo
[et_pb_section fb_built=”1″ _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.10.5″ _module_preset=”default” text_text_color=”#000000″ header_text_color=”gcid-302e4082-674a-494b-976a-0ed46c4e5037″ header_4_font=”|700|||||||” global_colors_info=”{%22gcid-302e4082-674a-494b-976a-0ed46c4e5037%22:%91%22header_text_color%22%93}”] Does your Company’s social media profile make your followers feel connected to you? Or does it get lost in the sea of outdated trends and similarities? With the way that technology and social media evolve...
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[et_pb_section fb_built=”1″ _builder_version=”3.22″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https://identitycreative.com/wp-content/uploads/2021/10/When-ITS-NOT-a-good-time-to-Rebrand-1024×577-1.jpg” title_text=”When-ITS-NOT-a-good-time-to-Rebrand-1024×577″ url=”https://koi-3qnit93tss.marketingautomation.services/net/m?md=i%2FqTPyQMv4%2FMpzOBcuWFghNK44eK4zdE” url_new_window=”on” align=”center” _builder_version=”4.10.5″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][et_pb_text _builder_version=”4.12.1″ _module_preset=”default” text_text_color=”gcid-302e4082-674a-494b-976a-0ed46c4e5037″ header_text_color=”gcid-302e4082-674a-494b-976a-0ed46c4e5037″ header_4_font=”|700|||||||” global_colors_info=”{%22gcid-302e4082-674a-494b-976a-0ed46c4e5037%22:%91%22text_text_color%22,%22header_text_color%22%93}”] Click to watch as Bill walks through the 4 red flags that show you it is not a good time to rebrand! [/et_pb_text][et_pb_text _builder_version=”4.10.5″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] “When...
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[et_pb_section fb_built=”1″ _builder_version=”4.12.1″ global_colors_info=”{}”][et_pb_row _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.12.1″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”] When is it a good time to rebrand your business?   WATCH as Bill Kleist walks you through the top five indicators that it’s time to rebrand your business. “When is it a good time to...
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A business name is how people will remember and find you when they want to buy. It can be a memorable name that sticks, or your business name could be an obstacle they can’t get past to find you. Renaming your business with seven vital Do’s and Don’ts is a quick overview of important things...
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When Should You Rename a Business? “When is it time to rename a business?” is an excellent question. This needs to be considered with caution because, depending on the brand equity, this could become complicated and may not need to be done. Do not do this on a whim. Yet there are times when renaming...
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Branding fails in logo design
Bill Kleist discusses the five major mistakes in logo design and pitfalls designers make in brand identity design. If you’re considering a rebranding I want to help you avoid ending up with a logo that suffers one of these five major branding pitfalls that designers make when creating a company logo.
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Connect your rebranding to something they care about. Do this, and you’ve made an emotional connection. That’s the most powerful connection.
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Like making the perfect bake, rebranding requires the right ingredients, skill, and passion. When rebranding with a new logo for a brand makeover, meaning makes it work. Which Facebook page looks like a national brand? The Bakease “Before” Rebranding with a new LogoWhen you’re rebranding with a new logo for a brand makeover, know what works...
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Founded in 2007 as Augie’s Janitorial Service, Matt and Sharon Bazell knew that the logo with which they started their business would eventually hinder the growth they envisioned. As they had expanded their service offerings, their growing commercial client base meant more potential commercial customers. Effectively reaching this target market meant that they needed a...
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The slogan "Taste the Michigan Tradition" focuses on its Michigan origin and the flavor which the traditional production methods help create. The same production methods which were first used in 1949 are used today, and it's still evident in the distinctive MapleWorxz Pure Maple Syrup taste.
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