You've seen business cards with email addresses like "mybusiness@gmail.com." Why? When it's SO EASY to create and purchase a custom domain name for your business. Build credibility for your brand with a professional email address.Read More

  We recently ran across this Ford Truck Promo…YIKES! Ford Truck is using the “Ugly Logo” as a promo for their latest line of trucks, AND they’re asking owners of Ford trucks to submit their ugly logo for a complimentary logo re-design opportunity. This is a good promotional idea–an out-of-the-box way to get attention because people love...Read More

Identity Creative updated the brand identity for the best-tasting pizza in Metro Detroit! Benito’s Pizza is listed right next to the big names in Detroit pizza.Read More

If your employees aren't wearing the shirts you provided because the logo looks dated, you're chipping away at company pride, missing an opportunity to strengthen your company's culture and attract talent. This is a frighteningly costly miscalculation.Read More

[et_pb_section fb_built=”1″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image _builder_version=”4.20.2″ _module_preset=”default” title_text=”Golf image” src=”https://identitycreative.com/wp-content/uploads/2016/02/Golf-image-1.jpg” hover_enabled=”0″ sticky_enabled=”0″ align=”center” max_height=”498px”][/et_pb_image][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″] Here are three tips from golf pros that can you can use to help you keep your company’s brand above par. 1. Use the off-season to improve your...Read More

Many of the re-branding projects are in large part to second generation transitions or new marketing directors coming on board. Founders don't 'see' their logos communicating a dated look, because they've been that way from the beginning.Read More

Identity Creative was brought in to help build a brand identity for the city that would uniquely capture the strength of Sterling Heights and a succinct message for its 2030 Vision. City leadership is focused on the vision to make the City of Sterling Heights a place that offers an exceptional quality of life.Read More

What do you often see on a dental office sign? You got it! A giant tooth — with exposed roots. There are (at least) three things wrong with that… It’s not unique. It doesn’t make the practice memorable. It tells you that teeth come out here by the roots. We’re not in the 16th century...Read More

Prepare & Build Momentum for Your (Re) Brand Launch You’ve done all the hard work of defining your brand. Your new brand identity is wrapping up with a logo you love and are eager to show the world. You could just start using your new logo without any fanfare, and no plan, but a good...Read More

When news of a company's re-branding hits the wire, it's in vogue to find some fault or phallic symbol in the new logo. Some people won't miss an opportunity to mock a logo as evidenced by the flurry of internet postings comparing the new Hershey logo's Kiss to a friendly, excrement-like Emoji.Read More