The Problem: The previous Troy Family Daze logo was too detailed. It did not read well on event signage, promotions, and T-shirts. The Winning Solution: The TCF wanted to celebrate the 50th anniversary of the festival with a fresh and meaningful Troy Family Daze brand identity.Read More
There are clear and basic benefits of hashtags for businesses. From Forbes magazine, “tweets with hashtags get two times more clicks, retweets, favorites, and replies than tweets without hashtags.” In addition to having a very practical purpose in interacting with potential clients, hashtags are relevant. They add interest to your post and shows that your...Read More
Identity Creative is honored to be a corporate sponsor of Impact100 Metro Detroit, an Imact100 chapter that is cultivating transformation in Wayne, Oakland, and Macomb counties.Read More
Identity Creative had the honor of receiving the Designing Stars Award at the 2016 MichBusiness Best of Michigan Gala, Dec. 1, at the MGM Grand in Detroit, MI, with Detroit news personality, Murray Feldman. Building relationships is the most critical part of doing business. It’s also the most fun! This celebration of Michigan Businesses included an evening of...Read More
In May 2016, Linda was invited to the first annual Impact100 Metro Detroit Awards Banquet and was so impressed, she called her husband and business partner, Bill, afterward to tell him she wanted to join the group of compassionate, inspiring women. Impact100 Metro Detroit is one chapter of many that operate on a simple and...Read More
We recently ran across this Ford Truck Promo…YIKES! Ford Truck is using the “Ugly Logo” as a promo for their latest line of trucks, AND they’re asking owners of Ford trucks to submit their ugly logo for a complimentary logo re-design opportunity. This is a good promotional idea–an out-of-the-box way to get attention because people love...Read More
SWOT City, A TechTown Detroit Program is hosting a Lunch & Learn on Branding with Linda Kleist of Identity Creative at the Grand River WorkPlace on Monday, October 12, 2015.Read More
by Linda M. Kleist So, your web site is not mobile friendly? Now, Google won’t be friendly to you either. I meet business owners every week who haven’t looked at their website since they approved it for launch some years ago. If that’s you, it’s time to dust off the old URL and survey your...Read More
Identity Creative was brought in to help build a brand identity for the city that would uniquely capture the strength of Sterling Heights and a succinct message for its 2030 Vision. City leadership is focused on the vision to make the City of Sterling Heights a place that offers an exceptional quality of life.Read More
