How Does Your Industrial or B2B Company Approach Account-Based Marketing? When your company’s products or services solve problems for a business or an organization rather than individual consumers, you need to engage in account-based marketing. The approach to marketing and sales is different from companies that sell directly to consumers. Instead of targeting a profile...Read More
Marketing directors often struggle to convince a business owner that the company’s logo has become a detriment. It’s because many owners have the misconception that the design of their logo is irrelevant when it comes to actual business performance, like increased sales. They assume brand design doesn’t impact purchasing decisions. That assumption is easily contradicted...Read More
[et_pb_section fb_built=”1″ _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https://identitycreative.com/wp-content/uploads/2021/12/toys-r-us-blog-cover-1.jpg” title_text=”toys r us blog cover (1)” admin_label=”Title Image” _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][/et_pb_image][/et_pb_column][/et_pb_row][et_pb_row _builder_version=”4.12.1″ _module_preset=”default” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Headline text” _builder_version=”4.12.1″ _module_preset=”default” global_colors_info=”{}”] Just in time for Christmas 2021 in New Jersey, Toys R Us is seeking to make a comeback....Read More
Founded in 2007 as Augie’s Janitorial Service, Matt and Sharon Bazell knew that the logo with which they started their business would eventually hinder the growth they envisioned. As they had expanded their service offerings, their growing commercial client base meant more potential commercial customers. Effectively reaching this target market meant that they needed a...Read More
There are clear and basic benefits of hashtags for businesses. From Forbes magazine, “tweets with hashtags get two times more clicks, retweets, favorites, and replies than tweets without hashtags.” In addition to having a very practical purpose in interacting with potential clients, hashtags are relevant. They add interest to your post and shows that your...Read More
You've seen business cards with email addresses like "mybusiness@gmail.com." Why? When it's SO EASY to create and purchase a custom domain name for your business. Build credibility for your brand with a professional email address.Read More
If your employees aren't wearing the shirts you provided because the logo looks dated, you're chipping away at company pride, missing an opportunity to strengthen your company's culture and attract talent. This is a frighteningly costly miscalculation.Read More
SWOT City, A TechTown Detroit Program is hosting a Lunch & Learn on Branding with Linda Kleist of Identity Creative at the Grand River WorkPlace on Monday, October 12, 2015.Read More
