Identity Creative updated the brand identity for the best-tasting pizza in Metro Detroit! Benito’s Pizza is listed right next to the big names in Detroit pizza.Read More
If your employees aren't wearing the shirts you provided because the logo looks dated, you're chipping away at company pride, missing an opportunity to strengthen your company's culture and attract talent. This is a frighteningly costly miscalculation.Read More
“We’ll meet you where you are and lead you to where you want to go. You arrive at new perceptions with unfolding solutions.” –David Stanislaw Stanislaw Consulting serves business owners, CEO’s and their top management with collaborative enlightenment so as to develop and enhance organizational health. Leadership development, culture change, and climate enhancement are the...Read More
Many of the re-branding projects are in large part to second generation transitions or new marketing directors coming on board. Founders don't 'see' their logos communicating a dated look, because they've been that way from the beginning.Read More
What do you often see on a dental office sign? You got it! A giant tooth — with exposed roots. There are (at least) three things wrong with that… It’s not unique. It doesn’t make the practice memorable. It tells you that teeth come out here by the roots. We’re not in the 16th century...Read More
When news of a company's re-branding hits the wire, it's in vogue to find some fault or phallic symbol in the new logo. Some people won't miss an opportunity to mock a logo as evidenced by the flurry of internet postings comparing the new Hershey logo's Kiss to a friendly, excrement-like Emoji.Read More
We'd like to introduce another Identity Client Success Story! Great Lakes Equipment Rentals is excited to announce that they have moved their headquarters to Detroit as of March 2014.Read More
By: Gary M. Giallonardo, President, Industrial Visions Company 8-3-10 Strategic Business Development for Long-Term Stability Family businesses have always been at the head of the table, feeding the American economy and sustaining our nation’s growth. According to a study by Astrachan and Shanker (2003),...Read More
