Industry Insights

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Scrooge and Cratchit - A Rebranding Christmas Carol

A Rebranding Christmas Carol: Celebrate a Powerful Brand Transformation!

Have you ever imagined an alternate ending to a favorite novel or film? When our...
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Jaguar’s Rebranding: Out with the Old, In with the New

Nothing a little AI can't fix. pic.twitter.com/RbOyyNGBnz — Chart the Course Podcast FKA Uninterrupted (@ChartTheCourse_)...
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Understanding the Role of Branding in B2B Markets

Does Branding influence B2B Industrial Sales and Purchasing Decisions? Here’s the research. Branding in the...
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It’s Football Season! Team Brands Go Deep (And 7 Ways You Can Bring Your Brand to the Game!)

For many, fall is synonymous with football. For me, it’s the sound of Chris Collinsworth’s...
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Boost B2B Account Sales with HubSpot Email Marketing and Sales Automation

Get ahead of the market and drive sales with HubSpot’s sales automation. Understanding HubSpot Email...
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Creatives: Get Your Pantone Library Back In Your Adobe World

Missing: Pantone in Adobe’s Creative Suite In 2022, Pantone phased out their pre-loaded color libraries...
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Your Brand in Print: Bridging with Pantone for Color Consistency

Color plays a vital role in the development of a brand identity. Color impacts your...
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7 Logo Laws You Don’t Want To Break: Your B2B Brand Identity Standards Guide

  Download the 7 LOGO LAWS Infographic Below! Why you need a Brand Identity Standards...
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Smart Marketers Don’t Rely Solely on AI

Should you use AI to write your website pages, blogs, books, video scripts, and social...
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Brand on Par!

May is Golf Month! To celebrate, we’re looking at ways to help your Brand On...
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How Does Your Industrial Company Approach Account-Based Marketing?

How Does Your Industrial or B2B Company Approach Account-Based Marketing? When your company’s products or...
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The Branding Agency Toolbox: Checklists, the Underestimated Tool for Success

Where would we be without checklists? Here are a few checklists from our Agency ToolBox!...
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Trade Show Stopping Power: 7 Must-haves for Industrial Exhibits

You can’t always control your location at a trade show, but you can control how...
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The Power of Promise: 7 Reasons Your Company Needs a Brand Promise

Disappointed customer expectations can be the downfall of a company. Keeping customers at the heart...
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The Detroit Lions Brand: No Matter How Low They Go, Why Do Fans Stay?

Despite a series of losing seasons, the Detroit Lions brand has managed to secure a...
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Breaking the Cycle of Slavery and Poverty Through Entrepreneurship

  ITHIRST Global serves people with: Temporary housing for those in need of safety and...
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Lights, Camera, Action: Your Ultimate Video Prep Checklist for Brand Brilliance!

Use our Video-Marketing Prep Checklist for stress-free production and brand brilliance! Download the checklist below!...
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Why Our Creative Agency Has an AI Policy

Generative AI will be turning the marketing industry on its head. Writing an Identity Creative...
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Launch Your Rebrand with the Customer’s Story

Let's be candid: no one outside of your company thinks the announcement of your new...
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Launch Your Rebrand with the Customer’s Story

Let's be candid: no one outside of your company thinks the announcement of your new...
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Rebrand with a Brand Blueprint

The Brand Blueprint is a custom infographic that codifies your brand to be more easily...
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Your logo is the face of your business: Let’s take a look in the mirror!

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Your logo is the face of your business: Let’s take a look in the mirror!

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3 Ways Brand Design Impacts Purchasing Decisions

Marketing directors often struggle to convince a business owner that the company’s logo has become...
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The Ultimate Branding Agency Interview Checklist

Ditch the Duds and Find Your Dream Creative Team.

Your creative team can make or break your brand. Make sure you’re getting the right fit! Feeling overwhelmed by choice overload? Offload the stress with this checklist.

Save time.

Quickly prioritize what you need to achieve your brand objectives.

Find the ideal creative partner.

Avoid costly reiterations and lost time.

Get it right.

A great brand identity opens doors.

Pro Checklist ($29): Download our in-depth, downloadable guide with bonus resources and templates.