Prepare & Build Momentum for Your (Re) Brand Launch You’ve done all the hard work of defining your brand. Your new brand identity is wrapping up with a logo you love and are eager to show the world. You could just start using your new logo without any fanfare, and no plan, but a good...Read More
When news of a company's re-branding hits the wire, it's in vogue to find some fault or phallic symbol in the new logo. Some people won't miss an opportunity to mock a logo as evidenced by the flurry of internet postings comparing the new Hershey logo's Kiss to a friendly, excrement-like Emoji.Read More
Too many business owners dismiss the potential of a website to convert prospects. Your website is a window into your business. It invites the world into your front door to learn more about who you are and helps them decide whether they should do business with you.Read More
Substance Before Beauty Your company leadership recognizes that you need an overhaul in the company’s identity — a complete rebranding. Before you jump into looking for a design team to present logo concepts to you, start at the beginning. Start with your purpose. What does purpose have to do with getting a new logo? In...Read More
} Demographics & Psychographics. Unless you have deep pockets, don’t spend your time here. “” The only demographic that we have found to be relevant is company size. A company with 20,000 employees often has very different buying expectations than one with 2,000 or 200. If you are marketing to companies across a wide...Read More
