Dr. Michelle Schwalm is a Chiropractor who goes beyond the standard for her patients. After struggling with different print vendors to create a unique logo, she brought in Identity. In her practice, she found that posture training caused her patients to have a quicker recovery and wanted to reflect that in her logo. Identity assisted through renaming her practice and developing a trademark which graphically captured the healing process.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).