By retaining ABG’s graphic triangle in the logo, and incorporating varying elements to convey variety & diversification, ABG stepped up its brand identity and spoke more effectively to it’s target audience. The simple subline ‘Ideas – Solutions – Service’ provided a more “out-of-box” answer to the normally mundane subject of group benefits for businesses.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).