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Special Guest Contributor: Bob DiTommaso
Does your on-line head-shot allow potential customers to feel as though you are there connecting with them?
We have all heard the advice that “you only get one chance to make a first impression.” In actuality you may not even get that one chance in person. In our world of websites and social media, your electronic communications are often your real first impression. Electronic media can go a long way toward endearing potential customers to you and your brand, or it can disappoint them to the point that you never even hear from them. A high-quality head shot is worth 1,000 first impressions.
We think in pictures. If someone asked you to think of your house, an image of your house becomes clearly visible in your mind. When you think of friends or business associates you can formulate a picture of them in your mind as well. If you have never met someone and they are seeing your picture for the first time that picture has to speak on your behalf. Your headshot should clearly convey who you are. For many it will be their introduction to you, as such it should give the viewer some insight into who you are, and what you are about. My head-shot (and on-line profile pic) tells you that I have an air of adventure in the way I approach life, and that I enjoy what I do.
We are more likely do business with others when we feel as though we know them, we like what we see and trust them. Does your head shot help potential customers to get a sense of who you are? Does it instill a sense of trust? Does it make you happy when you see it? It should do all of these things. The simple act of viewing your photograph should allow potential customers to feel as though you are there connecting with them.
Contact us at Get Shot By Bob to learn about our professional head-shot packages. We create the right impression for you and provide it in every file format you’ll need for on-line and print use.
