…It’s done well, but it needs to be exceptional.
DIgital and video marketing are big. The debate has been brewing for some time as to whether print is dead. Really, the dispute should be over.
Much research has been done and the studies are out: print is potentially more impactful than ever.
Here’s a question that we are often asked:
Q: Am I wasting money on a brochure?
A: It depends. Printed collateral can help you stand out. Or not.
The tactile sense of paper will always have a certain advantage over an online image from which someone can instantly click away.
But if the look and feel are communicating the wrong message, it will bruise your brand. In The Art of the Leave-Behind, Adam Wagner rightly insists that creative design and messaging will bring much more value than the cost of producing the piece.
To make your print marketing generate robust returns, do it right.
3 Mistakes Marketers Make with Printing:
1. Your presentation isn’t unique.
Maybe a tri-fold brochure is the best way to present your product, but too often, people choose it by default. There is a myriad of ways to use print to promote your message. Creative design and story play a critical role. Explore, and choose an unexpected alternative to the norm.
2. The content doesn’t bring value.
Is it just about you, or are you adding content that will bring them value? Go the extra mile and think about what your customers need to know to make a smart purchase. Create something they’ll value.
3. The print quality is poor.
Paper quality, color accuracy, texture, precision measurements and cuts are subtle ways you communicate value. Select a print resource who will ensure that the finished piece conveys excellence.
Contact us to ask your print questions. We want you to present your brand with creative excellence!
