Meet the Team

Your Brand Identity Specialists

Bill Kleist

Owner, Senior Designer

In 1993, Bill founded Identity Creative, specializing in branding for business. It’s done through company & product naming, key message development, brand identity design, creative campaigns and fully aligned design implementation into print and web. He calls it intelligent graphic design for a remarkable advantage.

Bill graduated in ’83 from MSU with two B.A.s — Graphic Design and Advertising. Bill’s experience ranges from retail and manufacturing, to professional practices and pro-bono work for churches and other non-profit organizations. Bill also serves as an adjunct professor of Graphic Design at Lawrence Technological University in Southfield, Michigan. “The best part about the job,” he says, “is teaching those in the next creative generation who have a zeal for graphic design.”

In his spare time, Bill is a practical joker, true family man, and is always up for a game of Risk.

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  • Art Direction 97%
  • Perfectionism 95%
  • Risk Game Conquest 100%

Linda Kleist

Owner, Marketing & Operations

Linda started Identity in 1993 with Bill and has a B.A. (’83) from GVSU  in Grand Rapids, Michigan. Her focus is new business development and assisting in the creative and marketing process for clients. Her business sense and pragmatic grounding have helped structure Identity since its beginning. Her favorite part of her work is meeting entrepreneurs who strive against all odds until they succeed. ”I meet such dedicated and strong people with inspiring stories. It’s a privilege to help them promote their business and achieve new levels of success.”

Linda also likes making homemade pizza and mouth-watering focaccia bread. Together, Bill and Linda have four treasured children, all married, (we’re thrilled with our growing family!) and three very smiley grandchildren. Our family and friends are a never-ending supply of love, inspiration, and fun.




  • Brand Development 85%
  • Public Speaking 80%
  • Best-Popcorn-Ever-Maker 100%

Brad Griffin

Creative Rep

Brad studied design at Lawrence Technological University in Southfield, MI. Through his education and years of freelance/contract work, he has developed a very clean and organized design style that favors function over the abstract. Brad takes on a wide variety of work at Identity Creative which includes design for print, web design, file organization, tech support, promotional products, and pretty much anything else that comes his way.

Outside of work, Brad is an avid outdoorsman who would prefer being in the woods over pretty much anything else. If you can’t find him, he has probably escaped to Naubinway, his home away from home, in Michigan’s upper peninsula.

  • Art & File Production 92%
  • Efficiency 95%
  • General Coolness 100%

Nancy Engler Kleist

Project Management/Operations

Nancy’s love of graphic arts started in high school with a course in Graphics Reproduction where she was introduced to the world of letterpress and offset printing. As graduate of Michigan State University (MSU), Advertising, Nancy’s career has taken her from hands-on graphic artist to manager, account rep, customer sales / service in businesses from large to small. She comes to Identity Creative to work on project management, operations and specialty creative projects. Nancy is married to Tom and they have 3 adult children, two married and two affectionate cats. She is a fan of MSU football & basketball and an avid recreational photographer.

In her not-so-spare time, Nancy is busy building her own business, Hidden Forest Studio, creating and producing custom social stationery, cards, hand lettering and other items for people who share her love of typography, fine papers, and letterpress.

  • Left Brain Organizational Skill 96%
  • Letterpress Love 99%
  • Cake Decorator Extraordinaire 87%

Kathleen Welker

Social Media

In 2009, Kathleen joined Identity Creative as an intern. With her keen sense of business and her organizational skills, she quickly became the master of receipts and handled bookkeeping. She graduated from Oakland University with her Bachelors of Finance. While her career path led to a position in her field of study, the team at Identity wanted her to stay on in some way! Still offering bookkeeping support, she manages all social media accounts for us and clients. From Facebook & Twitter to Google+ & Pinterest, she is on the ball!

Outside of work, Kathleen loves playing games and staying active. She especially loves her newlywed husband, Nick, and her Jack Russell Terrier, Jack.

  • Financials & Organization 95%
  • HootSuite Proficianado 91%
  • Best Bed-head & Manicures ever! 100%

Team of Designers & Business Brains

One of the benefits of teaching at a national leading university is having access to recent graduates – up-and-coming talent with energy and vision. Having a fresh perspective in design is crucial to remaining relevant and Bill personally supervises every project with his meticulous eye for detail.

Every business needs people who have business savvy. Our operations support team keeps processes smooth and smart.

Working well together makes all the difference!