TM Lytle

A former marine colonial and sharpshooter consultant, Tom Lytle wanted to communicate that he was bigger than he actually was. He assisted businesses in procuring contracts with the military, and needed an impressive brand identity. To help capture this, Identity Creative first established a sophisticated typographical name and subline, and created a progressively centering reticle type of symbol – similar to a tanks sighting device – which as the capstone. This ‘on target’ logo captured nailed the TMLytle brand.