Rebranding this medical research clinic entailed firstly looking at the benefit recipients had been receiving from their services. Secondly, was their need to effectively communicate this graphically. The resultant running ‘Quinn’ (as he has been named) not only communicated the healthy way patients felt after being part of the Quest process, but it also captured the letter Q by coming outside the previously restrictive condition they had been in health-wise.
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English. Many desktop publishing packages and web page editors now use Lorem Ipsum as their default model text, and a search for ‘lorem ipsum’ will uncover many web sites still in their infancy. Various versions have evolved over the years, sometimes by accident, sometimes on purpose (injected humour and the like).