This past month, ICR celebrated 25 years of bringing excellence automation! Identity Creative rebranded ICR in 2012 with their new trademark and slogan: Partners in Productivity. We’re honored to work with the ICR team and enjoyed meeting employees and partners and seeing the rebuilt robots in action. ICR is bringing excellence to automation globally, with their roots in the Motor City. Happy 25th Anniversary, ICR!

ICR 25th Guest - Adam Genei, Owner, Mobsteel

Watch the video interview we created for ICR with Adam Genei below. Happy 25th Anniversary, ICR!

ICR began in 1992 when President, Paul Gutierrez made a decision to remain in Metro Detroit rather than overs. The company for which he worked, Square D, was a major contributor of resistance welding in Metro Detroit. However, they combined their production in Raleigh, North Carolina and offered the position to Paul Gutierrez. Not wanting to leave the Detroit area, he introduced the idea to repair and rebuild the obsolete welders. From that, ICR was born and their robotics have been built a strong presence in Detroit, and is growing globally with locations in Canada, Africa, and Mexico. (See their timeline below) Among their satisfied customers are Mobsteel (featured in Detroit Steel on the History Channel), Atlas Copco, Dengesha America, GTI Spindle, and Threadcraft.

ICR has committed employees and is a forward-thinking company. We’re honored to work with the ICR team and enjoyed meeting employees and partners, and seeing the rebuilt robots in action. ICR is bringing excellence to automation globally, with their roots in the Motor City.