Of course not all CPAs are alike: the challenge is differentiation. Whether you are an independent CPA or a large firm, you have a brand. What are you doing to build and strengthen it?
Hosted by the Michigan Association of Certified Public Accountants,*
Linda will identify how to make your brand different, better and relevant by understanding…
- The importance of brand definition
- How to differentiate your brand
- How to design a successful brand identity
- How to align your brand now and in the future
Those who attend this brand seminar will learn how they can stand out in the marketplace and attract their best clients. You are guaranteed to leave with a fresh perspective about new possibilities. This presentation will show you how to bring your brand to life, and more importantly, how to use it to drive value in your business.
April 24, 2013
8 – 10 AM
28600 East 11 Mile Road
Farmington Hills, MI